Retail

Revolutionizing the Retail Experience

Long-term tracking empowers retailers to understand shopper behavior, manage inventory, and improve security with unparalleled accuracy and efficiency.

Tracevision's cutting-edge AI and computer vision product suite is designed to seamlessly adapt to the needs of retailers of all sizes, from small mom-and-pop shops to Fortune 500 companies.

Enhanced Customer Insights

Behavior analysis: Gain deep insights into customer behavior, preferences, and patterns to tailor marketing strategies and improve the shopping experience.

Demographic analysis: Identify customer demographics in real-time to personalize promotions and optimize product placement.

Operational Efficiency

Inventory management: Automate inventory tracking to reduce stockouts and overstock situations, ensuring optimal stock levels at all times.

Shelf management: Monitor shelf space and product placement to maintain an organized and appealing store layout.

Loss Prevention

Theft detection: Implement advanced theft detection systems to minimize losses and enhance store security.

Fraud prevention: Identify fraudulent activities at self-checkout and other points of sale to protect your revenue.

Applications for TraceVision in Retail

Store layout optimization
Design store layouts based on customer flow and interaction data to maximize space utilization and sales.
Dynamic pricing
Implement dynamic pricing strategies based on real-time demand and inventory levels to maximize profitability.
Customer engagement
Enhance customer engagement through interactive displays, personalized recommendations, and targeted promotions.
Smart shelves
Utilize smart shelves to track product levels, detect misplaced items, and provide detailed analytics on product performance.
Woman shopping is detected by Tracevision computer vision as well as the produce she is holding
Cars in parking lot are detected by Tracevision computer vision along with the body style and color
Parking lot hazards are detected by Tracevision computer vision such as cones, construction zones, and holes
A license plate is detected by Tracevision computer vision and the license plate number is scanned

Use cases for Tracevision’s AI-enhanced computer vision models

Woman shopping is detected by Tracevision computer vision as well as the produce she is holding

Retail Security

Detect and deter shoplifting incidents by monitoring customer behavior and identifying suspicious activities in real-time.
Cars in parking lot are detected by Tracevision computer vision along with the body style and color

Parking Lot Security

Monitor parking lots to identify suspicious behavior or unauthorized access to prevent vehicle theft and vandalism.
Parking lot hazards are detected by Tracevision computer vision such as cones, construction zones, and holes

Safety Monitoring

Ensure the safety of pedestrians and vehicles by detecting potential hazards or accidents in parking areas.
A license plate is detected by Tracevision computer vision and the license plate number is scanned

License Plate Recognition (LPR)

Use LPR technology to grant access to authorized vehicles and deny entry to unauthorized ones, enhancing security in restricted areas.

"We’ve had a lot of companies claim that they do this type of tracking and none of them have ever been able to demo it like Tracevision did."

Asset Protection Manager of Fortune 500 company
Man shops through hardware store

Real-Time Tracking

Obtain real-time data on shopper movements, product interactions, and sales trends to make informed decisions quickly.

Cutting-Edge Occlusion Handling

Occlusions occur when objects or individuals block each other from the camera's view, a situation frequently encountered in dynamic, real-world environments. TraceVision's proprietary technology overcomes occlusion issues using predictive trajectory mapping.

Scalability

Our solutions are scalable to meet the needs of single stores or large retail chains, ensuring consistent performance across all locations.

Frequently asked questions

Are you doing this analysis in real time or is everything post processed?
Where does the video get stored/How do we keep our storage costs down?
What are the video quality requirements?
How long can an individual be unseen for and still be re-identified when it returns?
How much does Tracevision cost?

Learn more about security in computer vision

The power of computer vision in surveillance and security

April 8, 2024
What if computers could see?
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