Return to blog home
March 1, 2025

Playlists as a Building Block

Unlocking Business Value from Video Data

In the evolving landscape of computer vision, one of the most powerful yet underappreciated tools is the concept of a playlist—not for music or entertainment, but for aggregating and analyzing events captured on video. Playlists enable businesses to derive meaningful insights by curating sequences of events, allowing both human review and automated data aggregation.

With TraceVision, playlists transcend individual cameras and timeframes, offering a comprehensive view of areas of interest and facilitating rapid business learning. Whether in asset protection, workforce management, retail analytics, or store operations, playlists have emerged as a universal framework for organizing, analyzing, and acting upon video intelligence.

The Power of Playlists

A playlist is more than just a convenient way to view video clips—it is a building block that enables businesses to:

  • Rapidly review relevant events (e.g., interactions between customers and employees)
  • Generate aggregated findings (e.g., average time an employee spends assisting customers)
  • Scale across locations and time (e.g., tracking movement patterns across multiple cameras)

By structuring video insights in this way, businesses can efficiently analyze patterns, optimize operations, and make data-driven decisions with minimal manual effort.

Use Cases for Playlists

Asset Protection

Security teams can use playlists to track suspicious activity and potential theft patterns:

  • A playlist of everyone who picked up a particular product (e.g., an Xbox) in a store.
  • A playlist of individuals who left the store without visiting the checkout.

By aggregating these insights, businesses can refine loss prevention strategies and train AI models to detect anomalies more effectively.

Workforce Management

Playlists enable organizations to monitor employee performance and customer interactions:

  • A playlist of all customer interactions with a specific employee over a given period.
  • A playlist that tracks the average time-to-engagement for employees in different departments.

These insights help managers optimize staffing levels, improve customer service, and enhance training programs.

Retail Analytics

Retailers can leverage playlists to refine their marketing strategies and customer experience:

  • A playlist of customers who paused to consider a particular product or display.
  • A playlist tracking foot traffic patterns around key promotions.

By analyzing these behaviors, businesses can fine-tune in-store layouts, adjust promotional strategies, and improve overall sales conversion rates.

Store Operations

Operational efficiency can be enhanced by curating playlists related to customer service and logistical challenges:

  • A playlist of all instances where a customer waited more than 5 minutes for assistance.
  • A playlist of instances where checkout lines exceeded a predefined threshold.

Such insights drive targeted operational improvements, reducing bottlenecks and enhancing customer satisfaction.

Conclusion

TraceVision’s ability to generate dynamic, cross-camera, and multi-event playlists ensures that businesses can harness the full potential of their video data. By treating playlists as a fundamental building block, organizations can move beyond passive surveillance and leverage video as a real-time decision-making tool.

Contributors
Christina Ordonez
Forward Deploy Engineer
Further reading
Share this post

Ready to see the future? Get in touch with our product experts to discuss partnership opportunities.

Talk to Our Team