Optimize Experiences with Customer Journey Insights
Act on what matters with traceVision
traceVision’s StoreFlow revolutionizes Customer Journey Analytics by providing detailed insights into how customers navigate and interact with your store. Unlike traditional tools that rely on basic metrics like people counting and heat maps, StoreFlow tracks individual journeys, distinguishes between customers and employees, and even identifies repeat visits. This powerful tool enables retailers to analyze areas causing bottlenecks, understand why customers leave without purchasing, and optimize store performance with actionable, data-driven insights.
Why Store Flow is Essential for Customer Journey Analytics
Accurate Customer Insights
Separates customers from employees to ensure reliable data and accurate people counting for understanding shopper behavior.
Enhanced Store Performance
Identifies bottlenecks and underperforming areas, enabling targeted optimizations to improve the customer experience.
In-Depth Journey Tracking
Tracks repeat visits and uncovers key reasons behind purchasing decisions, helping refine merchandising strategies to increase conversions.
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